SEIA creates Storage Advocacy Network to boost policy support for new technology

Credit: Vistra

SEIA is announcing a new venture to prioritize energy storage across policy advocacy, membership, research and events.

The venture, called the Storage Advocacy Network, will be a formal branch of SEIA and serve as a national and state advocacy voice for energy storage. Storage is a multibillion-dollar piece of the cleantech sector, but companies need strong policy leadership to make sure they can maximize their growth in the solar sector and beyond.

SEIA is offering one board of directors’ seat to the Chair of its Storage Division and ten free memberships to diverse companies focused on energy storage. Through collaboration with various SEIA committees, the Storage Advocacy Network will shape the organization’s lobbying and public affairs advocacy on energy storage.

“Solar and storage are inextricably linked, and SEIA is increasingly working at the intersection of these market-moving technologies,” said Abigail Ross Hopper, SEIA’s president and CEO. “Over the next decade, we need to dramatically ramp up solar + storage installations to achieve emissions goals, and we’ll need world-class federal and state advocacy to help us get there.”

SEIA will be putting its full weight behind state and federal policies that scale competitive energy storage deployment, increase private sector investment in storage and create well-paying jobs across the entire storage value chain. The Storage Advocacy Network is a natural evolution of the ongoing work SEIA is engaged in across the country to create and expand markets for energy storage.

Storage is already an essential part of SEIA’s Solar+ Decade ambitions — for solar to achieve 20% of U.S. electricity generation by 2030 — and will be critical to President Biden’s goal of achieving net-zero power sector emissions by 2035. As renewable energy capacity increases, ramping up energy storage on the U.S. grid will be critical, regardless of what resource it’s paired with.

The U.S. energy storage market is on track to grow five times its size by 2025 from 1.5 GW in 2020 to 7.8 GW in 2025, according to analysis from Wood Mackenzie. The U.S. energy storage market surpassed $1.5 billion in 2020 and on its current trajectory, it will be a $7.6 billion annual market in 2025. But to reach 100 GW of energy storage by 2030, annual storage deployment needs to more than double between 2025 and 2030.

“There is a massive gap between our energy storage goals and where we are now, and business as usual is not a recipe for success,” Hopper said. “SEIA is the voice of open market competition in the electricity sector, and we have a unique role in ensuring energy storage is deployed rapidly at low cost for America’s energy future.”

Just last week, SEIA, along with the Colorado Solar and Storage Association negotiated favorable interconnection standards in the Rocky Mountain State. SEIA also will continue its engagement in the codes and standards process to ensure storage is properly incorporated into the rules that govern installation and interconnection of storage resources.

SEIA’s research and events have increasingly focused on energy storage over the years, and the organization’s signature research reports, like Solar Means Business, will feature new analysis on energy storage adoption and market trends. SEIA’s events already feature a considerable focus on energy storage. The industry’s flagship event, North America Smart Energy Week, includes the largest energy storage conference in North America, Energy Storage International.

In the near future, SEIA will announce how the organization will further incorporate storage into its flagship research products, educational programming and policy advocacy.

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